Hi everyone, it’s Kate here, today I’m excited to continue talking about the value of an email list which is debatable by some people because it depends on how well you nurture it and what you do with that list. When I say nurture it, I mean how often you send to it and what value you add in those emails.
On average marketers like me will say that one email subscriber is worth $1 per month. I know that’s broad but you can imagine, if you’ve got 10,000 email people on your list, and they’re dying to hear what you have to say next month, that’s a pretty hot list and you’re going to find it very easy to convert that to revenue by promoting offers to subscribers.
If on the other hand you got a thousand people and you want to email them once a month and you’re just selling things, it’s probably only worth a few bucks. You might get one of your sales from that. It depends on what you sell or do, obviously. There is value in it though.
Email List Management Software Companies
There has to be value in your email list because email lists cost you money. Even just to have an email management account like MailChimp.com or Aweber.com, and my
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We always recommend people start with MailChimp because it’s free and people like free. But free means free. It’s going to have a lot of branding of MailChimp all over it and it has poor deliverability, so it can really stuff up your email success long term. But it does the job when you are starting out. You can put your toe in the water with email marketing with a company like MailChimp because it’s non-confronting for people to not have to pay. It’s
I suggest clients sign up with a paid email management client (like Active Campaign) if they are in business and they want a quality email product. It has great tracking features and it’s easy to see your engagement analytics. What are your subscribers clicking on?
You can automate the thank you email that is sent when people sign up and you can send one-off broadcasts. That means
Then you can look at your stats and see how that went a few days later. Generally, if they don’t
If it’s a special offer, it might take a few days before people decide to buy. Obviously sending reminder emails to buy is going to help you sell more.
Using Email Scripts
We’ve briefly discussed email client software (above) you can use to manage your email list. But there are other ways to do your email marketing, but I don’t normally recommend this way of doing email marketing. If you have your own server you can set up email scripts, you can manage them yourself, but unless your email lists exceed 100,000 I really wouldn’t bother with them.
Really big companies do that
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